Fashion Goes East for the Olympics
In the run-up to the Olympics, which begin next Friday, press and broadcast outlets have saturated American television with all things Beijing. So it comes as no surprise that there has been a trickle-down effect, inspiring companies not directly associated with the games to design collections around Asian themes.
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Adam Dawe / Copyright Adam Dawe
PUMA, medal bag (small) ; medal bag (large) by George Omerod, first prize, Central Saint Martins student competition. At the Puma Store, union Square and SoHo locations.
Sportswear brands are cashing in on this summer’s Beijing 2008 Olympic Games with Chinese-inspired clothing and accessories collections. The most highly politicized Olympics in recent history notwithstanding, the event has garnered so much attention that brands such as Fila and New Balance are racing to tap into the Eastern
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